HomeTech

HomeTech is the new major international trade fair for the domestic appliance industry. As a central platform for innovations and trends it is a successful market place for communication and sales.

The household appliance industry is repositioning itself. After years of communicative silence they now want to communicate the progress in terms of environmental protection, innovation potential and enhancement of quality of life in general. HomeTech Berlin is the first of its kind - the new international leading trade fair for household appliances and kitchens. For the premiere of this trade fair concept heller & partner communication designed the communication and the marketing measures for the B2B field and for end consumers.

The basic idea of all communication tools created by heller & partner communication for this trade fair is to combine household appliances with unusual functions. The pictures show communicative and innovative household appliances that make our lives easier. The messages find their way to the consumer in a humorous manner. The themeline of HomeTech Berlin, "For a Good Life", sums it all up: household appliances have been contributing more to modern life than any other industrial product. The radio spots developed by heller & partner communication also communicate this message.