Corporate publishing

No matter if it’s for customers, employees or members: Corporate publishing is one of the factors that decide on corporate success. heller & partner has compiled some useful practical tips for a successful corporate publishing:

1. Develop a conclusive editorial concept
Every good magazine depends on a clear categorization and a hierachy of topics that makes sense. Lead your readers through the magazine with a clear structure. You can additionally bind the reader with a coherent change of journalistic genres.

2. Attach importance to clearly structured processes
The better your process is organized, the more can your magazine achieve. Regular editorial meetings will bring your team closer together, they will improve the flow of information and enable the exchange of background knowledge. The personal conversation is indispensable here.

3. Make your magazine „kiosk-able“
Process your information in such a way your readers are used to from consumer magazines. Beat the kiosk competition – with regard to text, image, layout, production quality etc. Suitable ads can be a further means to upgrade your magazine.

4. Use a journalistic style
With exaggerated advertising messages and „propaganda“ you often achieve the opposite of what you want. Apply journalistic criteria to your magazine. This is true especially for the selection of topics, for the simplicity of the language and the chosen forms of expression. And don’t forget: It’s the right mix that counts.

5. Offer real value
Those who offer their readers real value with their magazine prolongs reading times, increases acceptance and tightens the customer relationship. Magazines are optimal tools – especially linked with online media – to make people interested in additional contents and to start a direct dialogue.