16.10.2010

Two stars staged

 

The two stars in the spotlight: Michelle Branch and her guitar and the MINI Countryman. The similarities: both are sporty and modern. Before the U.S star arrives at the shoot, everything must be prepared perfectly. First, the team of photographers puts the car in the right position in front of the prominent MINI Opera Space. At what angle is the sun? Where do the art lamps have to be installed to guarantee a perfect illumination? Important details, which are the basis for a successful shoot.

There is just little time for the recording, before Michelle Branch leaves for the next appointment. The singer is a professional. She knows what to do in front of a camera. A few jumps in the air, with guitar in her hands – and always a smile on her face.

Click, click, click – next setting. The MINI Countryman is nothing short of the artist. The performance of the four-door allrounder in front of this impressive backdrop resembles the character of a live concert. The new MINI mediates freedom and independence – the message of Michelle Branch’s music. The heller & partner photographer succeeds in capturing it in a picture. Michelle Branch loves MINI, as everyone on set notices. She even recorded a song for the cult brand together with the producer Timbaland. “Getaway” tells the story of the land of opportunity, freedom and happiness.

Towards the end of the shoot Michelle Branch takes her guitar, climbs onto the backseat of the MINI Countryman and plays a few notes of the “MINIsong” as preparation of her concert in the evening. She would have liked to pull out.

However, the new MINI model had to be returned into the Pavillon 21 after the shooting.

 

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