Six in one sweep: heller & partner scores a strike at the FOX AWARDS

To find efficient solutions in the field of marketing communications is to achieve in the increasingly dense media world his audience with customized messages. Hardly any other communication discipline works that efficient and successful like corporate publishing.

The FOX AWARDS, the efficiency award for content marketing and corporate publishing, are awarding efficient produced media concepts. A distinguished panel of experts has admitted about 420 media out of all submissions – and awarded six publications from heller & partner. In addition to the quality of the content, the jury also reviewed the dialogue competency, lead generation, the distribution quality and brand conformity.

FOX AWARD Gold for “Mein München”

Many services at the financial service market are replaceable. Online-Banks are attacking local branch banks for years. Loyalisation of the customers is one of the most important objectives of the Stadtsparkasse München. Heller & partner developed the media concept “Mein München” and focuses for the ”Bank of our City” on local connection. “Mein München” is transmitting by print magazine, all sorts of facts about the social commitment, the local know-how and about the people of the Stadtsparkasse München. Expert tips, product information and dialog modules are rounding off the concept. “Mein München” delivers measurable improved image ratings, a significant increase of dialogue intensity with the recipients and specific sales success.

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FOX Award Gold for “BMW Impulse”

The competition for new customers in the premium automotive sector is intense. The development of new target groups is getting more expensive. How can interested parties get more support, get better in touch with the brand BMW and become customers? BMW is focusing with “BMW Impulse” on a special support programme for interested parties. The Magazine “BMW Impulse” is the core part of the programme. An editorial concept for the requirements of the prospective customers, storytelling with and for the prospective customers and options of interaction are creating a high level of credibility and relevance to the readers. Various offers of dialogues and close relationship between the magazine- and web portal contents are rounding off the concept. The interested parties are activated sustainably and a close relationship with BMW is established early. The conversion rate here is higher than it is for not active-supported customers.

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FOX AWARD Gold for the “Märklin Magazin”

Märklin is the world market leader of the model railway business. High customer loyalty and content marketing for collectors and fans are among the most important communication measures of the company. The key medium is the „Märklin Magazin“. It has been possible to make that customer magazine to the leading consumer magazine of the entire industry at the same time. Since 2013/2014 the magazine gets published with a new concept and design.  The cross-media offers and components have been developed further in web and social media.

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FOX Award Silver for "MINI BOX"

Create incentives enable interested parties, promote dialogue - that is MINI BOX. The prospective activation program for MINI helps sustainably in identifying and activating with tailored content to new audiences. Thus prospects are only to fans and then to customers. In addition to the online action sets heller & partner for MINI BOX on accompanying print mailings. Special mechanics and a strong activation message result in high response rates.

FOX AWARD "Honors" for the magazine "The Better Bauer" of HASIT

The corporate magazine "The Better Bauer" of HASIT can so different target groups such as architects, fabricators and building materials trade are achieved sustainably. "The Better Bauer" is the new foundation of communication to all key audiences. The B2B specialists of heller & partner have developed an editorial concept that impresses with a unique combination of specialist topics, background information and insights into the innovative company. The magazine opens up new contacts, established dialogues and makes a decisive contribution to the application of new products. This will strengthen the sales and generate a positive image boost.

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Together with our customers, we are very excited about this proof of efficiency and quality for our media.

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