08.02.2012
ePublishing: The MINI newsletter
Self-conscious, friendly and always with a twinkle in the eye – that is how the online communication of MINI could be described. Readers can directly experience the unique go-kart feeling and the peerless driving pleasure which MINI stands for.
Same in the MINI newsletter, which is published once a month and for which heller & partner is responsible. The content: the topics of the month summarized compactly and clearly.
The target: to inspire prospectives and clients with chatty and informative e-publishing-content and also to bind them to the brand.
The central topic in the latest newsletter is the new MINI Roadster. On the 25th of February the sixth member of the MINI family will be launched. The fancy two-seater presents himself to the MINI fans uncompromising sporty and stands out by modern technology, efficient motors and its look. Under the slogan “Another day. Another adventure” the new pushchair causes a stir in the ranks of the classic sport cars and brings a fresh breeze in this vehicle segment.
Still not enough: You will find further interesting topics in the event, services and lifestyle sector and you will find more about models and accessories.
Intrigued? Click here to subscribe the MINI newsletter.
http://www.mini.de/newsletter/index.html
