16.01.2012
Happy 40th Birthday, Bobby-Car!
1972 in Fuerth a revolutionary vehicle came into the world: the Bobby-Car. Since that time, the classic is produced in Fuerth and Burghaslach. After 40 years, the Bobby-Car is still a success, because which baby has not already been sitting on the 60 centimeters long vehicle? Now 17 million Bobby-Cars have been sold to all over the world. So that it’s the most sold children vehicle in the world.
Since 2005 a follower model is produced, the New Bobby-Car. Therefor the design was reworked. By now there are more accessories like connecting rods, low-resistance tires, trailer and similar stuff for the Bobby-Car, which has a totally functional steering but no brackets. A favoured accessory is the BIG-Shoe-Care. This overshoe defends the children’s shoe below from fading. Also the original basic model in red is now produced in different colours.
For many years heller & partner is forming the communication of Simba-Dickie-Group. The Simba-Dickie-Group started in 2008 with the first edition of the Yo-Yo the first international Business-to-Business-Medium of a german toy producer. The lifestyle magazine gives a look behind the scenes of the production processes between handcraft and high technology, reports of complex global production and distribution channels, but also of the specifics of the branch. In the gallery you will find a collection of ads that are designed by heller & partner and have been reprinted since the beginning of the yo-yo.
