12.12.2011

Creativity which impresses.

Example of BMW 1 series: the new model has been one of the most important introductions of 2011. But how does the new “king of the compact class“ score in practical tests? ”BMW Impulse“ gives test drivers and customers a voice who have taken part in driver trainings with the new model. As also the press reported positively about the new BMW 1 series a double page with press quotes rounds off the authentic, credible reporting.

Also the other stories are focused on the maximum credibility:  One of the participants of  “BMW Impulse Insiders“ took an exclusive look behind the scenes of the IAA, the world’s largest motor show, describes his impression in his own words. Furthermore two “BMW switchers“ tell why they drive BMW cars now. Thus the exclusive content of the magazine is the result of authentic statements of car-loving readers.

The articles about the new BMW 3 series are equally exclusive. The magazine presents its readers in advance the best pictures of the new premium limousine which will be launched in February 2012. The highlights of the three equipment lines Modern, Sport and Luxury are presented in a visually appealing manner and perfectly approach the target audience.

And that’s not all: a very interesting article on the new miracle material of BMW, which is carbon, tells the readers about the finesse of automobile development. As a premium car manufacturer BMW also convinces by virtue of its technical innovations. A further proof is the intelligent all-wheel drive system BMW xDrive which is explained to the readers.

All in all it’s the mixture of reportings and convincing experience reports which make this magazine so special and turn prospects into customers.

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