31.03.2009
Cool kids glasses.
Rodenstock recently launched a kids glasses collection which perfectly meets the requirements of the little ones. The bright and colourful kids glasses are striking in their modern design, are highly flexible to withstand maximum wear and tear and offer optimal wearing comfort
The diverse range of kid's frames speak to the target audience of kids aged five to twelve and show what kids glasses by Rodenstock stand for.
The international campaign will be used by all Rodenstock partners worldwide. The newly created PoS materials such as posters, ceiling hangers and tent cards will be featured throughout the optician shops. At the same time, end-user mailings will significantly boost traffic and interest. The campaign was launched at the beginning of March at the Mido trade fair in Milan. Mido is the leading fair for the optical industry in Europe.
