08.09.2011

Authentic successfull

For example: The new class of the BMW 1 is one of the most important product launches of the year, so the media reports assiduously. The advantage of “BMW Impulse”: There is neither Tech-Talk nor advertising messages; instead there are two applicants of the “BMW-Insider”- program talking about their experiences with the new vehicle. On invitation of the magazine, they are in Munich, accompanied by a photographer, taking a ride through the city. So, not only the background is authentic but also the statements.

And that is not all yet. In the whole magazine, there are examples for “everyday life- testimonials”, who are talking without bias about their experiences with the brand BMW – and therewith promote it. Former owners of other vehicles report why they switched to BMW – at a driving training at Munich Airport. And owing to BMW Impulse, a reader could not only enjoy the atmosphere at the 24-hours-race at Nürburgring but also take a look behind the scenes – those of BMW of course.

This particular mix of coverages and authentic reports based on personal experience is completed by profound stories about technical innovations, news and future prospects. This is how not only a valent but especially a valuable magazine is formed for a successful communication.

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