15.01.2011

80 percent more satisfied customers due to Rodenstock world novelty

EyeLT, the world novelty Rodenstock presents on the leading international opticians fair “opti” in Munich, is a revolution. EyeLT means Eye Lens Technology. The method’s utter novelty is to include different cylindrical refraction data for close and far vision within the same progressive-addition lens. Previous technologies were not able to do that. EyeLT improves close vision performance by 25 percent. Thus, wearers of progressive-addition lenses will benefit significantly – and so will opticians.

Right on time for the “opti“, the internationally geared “Decoded“ campaign will be anchored within the industry’s expert trade visitors. Consumer advertising will be next in line.

heller & partner consistently supports Rodenstock in all communication issues.

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