Jazz for the World
Background information, news and the most important faces of the German music business: In the latest issue of virtuos the GEMA once again sets the standard to inform its members in a very special kind of way. In the cover story virtuos shows its readers how important German Jazz musicians are worldwide. For example: Rainer Tempel who is on the cover. In addition, virtuos shows how to win over one of the world’s most famous composers of film scores – Hans Zimmer – for a project and what to expect of the “Deutscher Musikautorenpreis” which will be held on April 22,2010 in Berlin for the second time. Furthermore, virtuos as usual has the latest news on copyright protection, in-house changes and recent trends within the business.
Bavaria’s minister of Labour and Social Welfare, Family Affairs and Women initiates the series of events “SIE – Women of Bavaria”
Successful, Inspiring and eloquent – SIE! These are the characteristics of women from Bavaria. Christine Haderthauer started the first event of the Bavarian series “SIE” in Passau with the aim to focus on the various drafts of life and performances of Bavaria’s women. Hostess Renate Braun, chairman of Sparkasse Passau, also supported the event.
Munich Airport: Independend opinion confirms the need for a third runway
The economic opinion from the plan-finding-procedure concerning a third runway at munich airport, which was requested by the government of Oberbayern is now available. The result of the opinion which was compiled by the independent Hamburgischen WeltWirtschaftsInstitut (HWWI): The long term economic growth trend of the original demand forecast is basically confirmed by the experts from Hamburg.
A look into the future:
with the BMW emotion 4/2009
The current issue of BMW emotion, the customer magazine of the BMW main dealerships, leads the readers towards the future. BMW Germany boss Karsten Engel explains in an exclusive interview how BMW leads the way with innovation and technology – and shows the readers the fascinating BMW Vision EfficientDynamics concept car. Also, the readers find out all the facts about the latest BMW models and get the latest news from the local BMW branches.
Politics and business in a dialogue
Austria is at the forefront of regenerative energies: hydro power, biomass, solar energy ... A field which is not that prominent in Austria is that of geothermal energy. So much the greater is the curiosity about what will happen in Upper Bavaria.
heller & partner 'Cabinet meeting'
at the Oktoberfest
When politics, business and Bavarian love of life coincide, entertainment is for sure. This year's heller & partner crossbow archery event at the Oktoberfest has become a small cabinet meeting together with high-ranking business representatives – but of course, in safe distance from the Bavarian state chancellery.
Top ranking for Sima Dickie Group at the dpa picture competition “obs award”
This brilliant ranking is another confirmation for the extraordinary corporate communication of Sima Dickie Group. The press photo “Volle Fahrt voraus” (Make headway) belongs to the PR pictures of 2009. At the famous obs award it achieved a top ranking in the category coporate communication. The picture stages the leadership trio (f.l.): Uwe Weiler (COO), Michael Sieber (CEO) and Manfred Duschl (CFO) in a very special way. The idea was to show the managers having fun with toys and sharing this joy with their customers.
German Precision Engineering –
B2B communication for Beissbarth
The first number plate in German automobile history derived here, they stem and assemble, bring tires on track, check brakes and measure axes …
the
Beissbarth-Company provides mobility on roads around the world.
Creating synergies together
Combining brands which complement one another - this is the philosophy that the SIMBA DICKIE GROUP has been practicing. The French toy manufacturer Smoby belongs to SIMBA DICKIE since more than a year.
heller & partner accompanied the development of the brand in the recent YO-YO magazine.
Exciting discussion in „Talk am Tower“: What’s the faster way to Munich Airport?
Many suggestions, no solution: This has been the planning state concerning the expansion of the rail link for Munich Airport so far, even though MUC is a powerful air traffic hub and urgently needs fast connections on the ground. Aspects from a mainline service connection to an express suburban train were discussed by, among others, Dr. Otto Wiesheu, former Bavarian Minister for Economic Affairs, Dr. Michael Kerkloh, CEO and Chairman of the Management Board of Flughafen München GmbH, and Max Gotz, deputy administrative head of the district of Erding.
Ireland would like to become what Upper Bavaria already is – a geothermal region!
The natural heat of the earth is international: A delegation of Irish investors and project developers informed themselves about regenerative energy in the rural district of Munich and also visited the borehole location of Erdwärme Grünwald GmbH in Oberhaching-Laufzorn in the course of the meeting. Hans-Herbert Achilles, responsible drilling engineer, presented the drilling concept. An interesting exchange of experiences.
About loving texts
Without Otto Waalkes German music would be missing something: Judith Holofernes, front woman, singer and writer of the band "Wir sind Helden" learned to love the German language thanks to the jokes of the East Frisian. Now she is the covergirl of the latest edition of virtuos, the magazine of the GEMA. In the journal, the members of the GEMA find everything important about politics and copyright issues as well as exciting stories from their ranks.
Great figures: the email newsletter of the BMW branches
With their email newsletter, the German BMW branches consistently emphasize regionalized direct communication – extended to the online world. The varied mixture of topics is convincing, ranging from new products to expert tips to attractive offers. The email newsletter constantly achieves significantly above-average opening and click rates, which contributes considerably to customer loyalization and sales support. That’s exactly what the latest evaluation confirms.
In dialogue with prospects
With the combination of product catalogue and lifestyle magazine the recent issue of BMW impulse is a success story for the dialogue with prospects. Naturalistic pictures and exciting information on BMW models attend potential BMW prospects not only in their orientation phase. Thus the BMW Impulse magazine has a precious share in customer recruitment.
Xchanging on course for growth
Xchanging strengthens its market position in Germany. Through the acquisition of the Munich-based FondsServiceBank (FSB) Xchanging becomes the number 4 investment account platform.
Key issue in the magazine "Focus"
Pointing the way
Quality and creativity: This is what the “Deutscher Musikautorenpreis”, the German Music Authors’ Award which was held by the GEMA for the first time, is all about. The prize is the first to honor the achievements of the authors and composers in German music culture – instead of praising the interpreters. In order to lend a face to the award and to stage it professionally,
heller & partner created the design for the overall communication.
Open for success
Arousing the desire for open driving and at the same time directly addressing BMW prospects – a completely new medium now fulfils this task: A convertible special edition informs about all current open cars of the BMW AG. It is tight, rousing and appears at the right time – when “open air fans“ evidentially prepare for the convertible season. The special edition which has nationwide been realised for the first time reaches the relevant target group – pinpoint and qualified.
Energy Change Garching: natural heat of the earth and biomass in a double pack
The energy vision of Munich sets itself the goal to reduce energy consumption by 60 percent and to replace the remaining 40 percent exclusively by renewable energy sources by 2050. The Energy Change Garching (EWG) implements this vision consistently.
Faster, higher, further – efficient B-to-B communications for KONE
The world's population grows, urbanization is increasing steadily and is placing ever more demands on the transportation of people in buildings. An international, very dynamic market in which KONE has a leading position – and that means special demands on the communication by
heller & partner.
Paso is here. Paso by Seltmann Weiden
A step into a new age of china. Into a time that throws well-known habits overboard, vigorously setting a new course. Paso by Seltmann Weiden.
Quo vadis aviation?
Prospectives and chances of aviation in Germany and throughout the world – this has been the topic of the recent heller & partner talk. Stephan Heller, Michael Kerkloh, CEO of Flughafen München GmbH, and Karl Ulrich Garnadt, CEO of Lufthansa, discussed questions like „What future possibilities does mobility have?", „Which benefits does aviation provide?” etc. About fifty top class guests from politics and industry attended the event.
Customer magazine with guarantee for success
A magazine especially for customers interested in a certain product – that’s winning over the consumer in a unique manner. The recent issue of the magazine „Mein Prinzip: Freude“ for the young and sporty BMW 1 target group shows it. By combining automobile and lifestyle BMW together with heller & partner has a cogent share in winning over new customers. It’s already the fourth edition – a magazine full of strong stories and alterations in the details.
German Precision Engineering!
A strong performance!
We know a lot of consumer goods brands. Is it possible to present a b2b brand comparably strong and rememberable? For Beissbarth, producer of technology for garages, this has succeeded.
On four wheels around the world
98 percent of Germans know the BIG Bobby-Car. It is the must-have for children throughout the world. What is his secret? heller & partner was searching for clues in Burghaslach and has taken a look behind the scenes.
Click here to see the film!
(only german version)
The people in Oberstdorf have voted for more hydraulic power with a two-thirds majority.
The people in Oberstdorf want to have a share in climate protection and become more independent from fossil fuels: at the public decision 66,75% of the citizens voted for the planning of their communal electric supply company to enlarge the existing hydroelectric power plant Kühberg. A plain vote!
Worldwide projects, global service
At heller & partner the sun never sets. After all, successful communication is global. And success also means to be present in all important centres of trade and commerce in the world. So, as a member of the global agency network MAGNET, heller & partner offers excellent services for its customers – in Munich, Hamburg or Berlin as well as in Los Angeles and Hong Kong.
Image brochure with accommodation directory 2008
Also in the second year of publication, we maintained the successful principal of the "bookable image brochure". Each prospective customer and potential visitor can easily navigate through the medium.
ZAW accuses EU of jeopardising free market economy
The Zentralverband der deutschen Werbewirtschaft (the central association of the advertising industry in Germany) regards the demand of the European parliament for comprehensive censoring of automobile advertising as a clear sign against the system of a free market economy. After the ban of health-related advertising messages in the food industry and new regulations for alcohol commercials, the industry now has to deal with the impending threat of a profound political intervention into the commercial competition of the automobile business.
Internat Schloss Neubeuern –
the new website
The traditional boarding school Internat Schloss Neubeuern has a new internet platform.
heller & partner already designed a completely new corporate design last year and has now launched the new website synchronised with the commencement of the school term.
&-media – the new online ad tool
Are you tired of filling out order forms or drafting changes per
e-mail or fax? Do you just want to prepare and make changes to your ad anytime, anywhere, simple and easy? Let us introduce our new online ad tool &-media.
Integrated communication for Truma
More emotion, more attention and a clear added value for the brand of Truma: The success of the integrated communication campaign for Truma speaks for itself. heller & partner links various measures and channels to each other – and ends up with a great result: a lead for Truma – also when it comes to communication.
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