heller & partner „goes“ Japan!

The east is where the action is – new markets arise every day. Also in Japan, a culture, that is so different from ours in Europe. How does communication have to be to reach the Japanese? What do Japanese people set value on? What is important to them? Which needs do they have? Questions companies would like to answer before they start advertising their products in Japan. For companies that are intending to do so, heller & partner now has a beachhead in the land of the rising sun – the Japanese creative agency KOKOKUSHA with its 250 employees and its headquarter in Tokyo. heller & partner and KOKOKUSHA are both members of MAGNET, the worldwide network of independently owned agencies. Both agencies offer their customers the same services in their respective cultural backgrounds. The exchange between the agencies is intense, the dialogue on cross-border communication campaigns as well. This creates additional knowledge, that heller & partner passes on to its customers. Another great advantage for customers of heller & partner: they have access to a top agency for the Southeast Asian region. Furthermore, international campaigns can come from one hand coordinated and controlled in Munich.

Lutz Eckardt, member of the heller & partner management received the CEO Kazuki Komagome and the project administrator Naoko Ozawa of KOKOKUSHA in Munich. The key topics of the German-Japanese communication summit: Asian future markets, multinational communication campaigns and of course ... the intercultural aspect of creativity. Stephan Heller, CEO of heller & partner: "With all cultural differences there is one task which will always be the same – communication has to affect people.”

KOKOKUSHA was founded in 1888; today the agency has over 250 employees in seven Japanese cities. KOKOKUSHA offers a broad range of services: advertising, Media, Sales Promotion, Public Relations and further Marketing-Services. Their clients come from a brought range such as: Toyota Motor, Honda Motor, Japan Post, the government of Sapporo and Nagoya, Osaka Medical Association and Kodak Japan – to mention just some of them. Of course, KOKOKUSHA is highly involved with other economic centres in South-East Asia.

The close cooperation between heller & partner in Munich and KOKOKUSHA in Japan in the MAGNET network ensures companies worldwide to communicate successfully. This way, the sun never goes down…

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