BMW
Joy right from the start – prospect communication with BMW Impulse- Simply the Best:
the BMW emotion 2/2010 - With Miroslav Nemec on search for clues: the BMW emotion 1/2010
- A look into the future:
with the BMW emotion 4/2009 - Great figures
- In dialogue with prospects
- 01
- BMW emotion – the customer magazine of the BMW branches
- A success story – top results in the BMW emotion reader´s survey
- Faszinating sales prospects – “BMW Impulse”
- “Mein Prinzip: Freude”
- BMW special – the BMW dealerships´ customer magazine
- Radio spots BMW Gebrauchtwagenzentrum
- Comparative ad
- Dialogue campaign BMW X5
- Presentation/Launch BMW 3er
- Introduction BMW Z3 Coupé
- Direct marketing BMW C1
- Dialogue communication BMW Z8
- Trade fair booth BMW Motorrad
- BMW 1er
A look into the future:
with the BMW emotion 4/2009
BMW emotion is the customer magazine of the BMW branches. Four times a year the readers learn in more than 20 regional editions about new BMW models, the latest innovations and news about their BMW office. Customized themes from each region are particularly in focus - and are greatly appreciated.
The key topics of this issue:
- Welcome to the future
BMW Germany boss Karsten Engel explains in an exclusive interview what makes the concept car “BMW Vision EfficientDynamics” so special. And shows which technology BMW already uses today to reduce emissions significantly. - Bears from Berlin
Berlin is the center of the world – at least when it comes to motorbikes. All of BMWs twowheels are manufactured here – an astounding effort. In February 2010, two new models will be added to the production lines: the BMW R1200 GS and the BMW R 1200 RT. BMW emotion gives insights into the production plant. - X to the power of M
M Power is now also available for the X series. We present the all new BMW X5 M and BMW X6 M. - Top Stories from each BMW branch
In addition to the topics mentioned above each regional edition provides many current and exciting topics from the particular office. From events to local campaigns to customer portraits.
With this mix of regional and central topics the BMW emotion has been achieving top results in readers’ surveys for years. The regionalized editorial concept as well as the premium design of the BMW emotion are very popular among the readers. The acceptance of the medium is quite high - the scope within the target group is enormously. Thus BMW reaches and binds its customers where it is especially important: in the immediate regional environment.
