BMW
Joy right from the start – prospect communication with BMW Impulse- Simply the Best:
the BMW emotion 2/2010 - With Miroslav Nemec on search for clues: the BMW emotion 1/2010
- A look into the future:
with the BMW emotion 4/2009 - Great figures
- In dialogue with prospects
- 01
- BMW emotion – the customer magazine of the BMW branches
- A success story – top results in the BMW emotion reader´s survey
- Faszinating sales prospects – “BMW Impulse”
- “Mein Prinzip: Freude”
- BMW special – the BMW dealerships´ customer magazine
- Radio spots BMW Gebrauchtwagenzentrum
- Comparative ad
- Dialogue campaign BMW X5
- Presentation/Launch BMW 3er
- Introduction BMW Z3 Coupé
- Direct marketing BMW C1
- Dialogue communication BMW Z8
- Trade fair booth BMW Motorrad
- BMW 1er
01
With its brands BMW, MINI and Rolls-Royce Motor Cars BMW Group goes for exclusive premium segments of the international automotive markets. So BMW group uses the strengths of the company with a consistence as is nonrecurring in this sector. From the development to manufacture to marketing – the premium standard must always be warranted.
With its support program for prospects BMW AG keeps in touch with potential customers. As a part of this program heller & partner has developed a magazine for prospects. „Mein Prinzip: Freude“ exactly fits in: the magazine provides varied contents and additional benefit in order to bind prospects and make them future customers. Furthermore it reflects the qualities of BMW and those of the BMW1: highest demands on technique and design.
heller & partner design the magazine „Mein Prinzip: Freude“. The topics of the recent issue:
- The cover story is as sporty as its target group: an exclusive interview with Nick Heidfeld about the fascinating BMW 1. He reveals why the BMW 1 means “love at first sight” for him. According to the motto „BMW 1 - a design experience“ „Mein Prinzip: Freude“ in a photo competition with students of BTK (Berliner Technischen Kunstschule) draws attention to the BMW 1. A special highlight in the magazine is the newly designed events calendar. „Mein Prinzip: Freude“ presents in six topics important cultural events – from automobile events such as the formula 1 finale to recommendations for movies and theatre – all recommendations are illustrated.
