Recommend pageGerman Precision Engineering –
B2B communication for Beissbarth
The first number plate in German automobile history derived here, they stem and assemble, bring tires on track, check brakes and measure axes … the
Beissbarth-Company provides mobility on roads around the world. Since 2007, the manufacturer of trial, verification and diagnostic technology for automobile workshops belongs to the Bosch Group. With approximately 260,000 employees worldwide, Bosch is the internationally leading manufacturer of automobile and industrial technology, consumer goods and building services engineering. Within the Bosch Group, Beissbarth represents the competence centre for axis measurement technology.
With its worldwide B2B communication, Beissbarth addresses automobile manufacturers (OEMs) and their contract workshops, as well as independent workshops and sole proprietors. Target contacts are, depending on client size, board and executive directors, chief buyers, branch managers and always the operators in the workshop themselves. A complex communication challenge for the automotive aftermarket.
heller & partner is developing an integrated communication campaign that aptly sums up the Beissbarth brand “German Precision Engineering”.
The campaign stages the high-level technology of Beissbarth with aesthetic close-ups of product images, consequently ties all product areas under the recently created Beissbarth arc and relies on linguistic messages that last. The campaign is introduced in alignment with
the presentation of Touchless®, the first non-contact wheel alignment measurement technology worldwide.
The campaign applies continuous dialogue communication with traders and customers across
the globe, as well as specialised media, strong trade exhibit presence and a convincing product literature.
With the integrated campaign and an aesthetic focus on the utility value of high-level technology, Beissbarth reaches a high recognition within its circle of activity, confirms customer relations and wins new clients.
