Truma

The Company

Whoever is on the road with a caravan or a camper knows: Truma ensures comfort on the move. Founded in 1949, the old-established business has developed to Europe’s leading manufacturer in the field of liquid gas heaters for leisure vehicles. New product lines were added, such as air conditioning, international markets were exploited. Today Truma operates all over Europe.

The Task

More emotion, more attention, an unmistakable presentation and clear added value for the brand of Truma – that’s what Truma wants to achieve with a newly-aligned overall communication. The aim is to follow new avenues in communication, to present Truma as an innovative company – while at the same time consistently continuing the tradition of the brand.

The Solution

heller & partner develops an integrated overall communication for Truma that efficiently links all channels to each other. A new corporate design consistently develops the brand further. Strong, emotional pictures convey the “camping” feeling and Truma’s added values. The new CI is the basis for numerous measures:

• A new print campaign conveys significantly more emotion and product benefits.
• Image and product presentation are combined with a new quality in the sales literature.
• A new fair booth concept arouses more attention, allows for better product presentations and more response at national and international trade fairs.
• The website www.truma.com consistently continues the communication on all levels.
• By clearly targeted dealer communication, the B-to-C measures set new incentives in the retail business and at the POS.
• Direct marketing campaigns make use of the cross-selling potential among Truma clients.

The result of this integrated campaign is: a lead for Truma – also when it comes to communication.