Volksbanken Raiffeisenbanken are co-operative banks whose main aim is to promote the economic well-being of their members. Regional independence in combination with the competence of a network facilitate a flexible business policy and short chains of communication. The range of services covers every field from private provision for the future to corporate financing.

Bavarian 'Genossenschaftsverband' supports all 'Volks- und Raiffeisenbanken' with targeted marketing measures, especially with respect to wealthy private customers. The goal is, to present the overall consulting approach accurately: through the three stages, analysis, concept and implementation. And at the same time, to clearly place the VR-Bank internally as well as externally.

Lasting, accurately, to the point - this is the way heller & partner apply the marketing concept to concrete tools: e.g. consulting information published three times a year supporting the asset consultant during the analysis, conclusion, during the product sale. The end customer receives advertisements, action booklets and hears focussed radio spots. The response shows in every respect the class and the claim of the bank. Independent market research confirms: The consultants of 'Volks- und Raiffeisenbanken' receive significantly highest competence value.

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