Mobile future, this is the motto of the 60th IAA Commercial Vehicles in Hanover from 23rd to 30th September 2004. Turning this motto into a visually catchy billboard was the task for heller & partner. The challenge was to combine the desired signalling character with the fascination of mobility to form a meaningful whole.

You will see here how many variations the creative people of heller & partner thought up while interpreting this topic.

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