VBM - Bavarian Association of Metal Industry and Electrical Engineering

The Bavarian Association of Metal Industry and Electrical Engineering, registered association, plans to accompany the beginning of the contract negotiations by communication measures. The appearance should be "provoking and polarizing", require the customers. It is their intention to gain the "beer table sovereignty in Bavaria".

Implementation of unambiguous provoking arguments, extensive media presence in print, poster and radio, supplemented by "guerilla marketing", promotion actions. Comment of the costumers: "That is too courageous for us though."

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