SunChemical

Sun Chemical is the world’s leading manufacturer of coloured printing inks for packaging, printed publications, coatings, plastics, cosmetics and more. Sun Chemical unites state-of-the-art technology, motivated teams and strong partners like Kohl & Madden, Hartmann, the Coats Group, US Ink or Sunjet, for example, into an international enterprise.

SunChemical is the world´s leading producer of print colors. The group of companies consists of numerous enterprises such as Kohl & Madden, Hartmann, the Coats Group, US Ink or Sunjet. Up to now, only these affiliates operated actively on the market. The parent company SunChemical was fairly unknown - despite its leading position. The task for heller & partner: to position the brand SunChemical forcefully with a sustained effort.

In a MAGNET joint operation, heller & partner and U.S. agency NelsonSchmidt create a integrated solution. The first step: SunChemical gets a new, strong corporate identity. Central elements are the strategic positioning and development of the brand across all business units. Global brand management provides the solution to getting 28 very different brands under one roof. The result: the awareness for the brand SunChemical has risen significantly.

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