Süd-Chemie is a specialist supplier for anorganic solids and one of the leading companies worldwide for catalytic converters, adsorbents and additives. Since its foundation by Justus von Liebig in 1857 Süd-Chemie has pursued a customer-oriented market strategy. With products for energy and water supply as well as environmental protection it leaves its mark on technical progress throughout the world.

Clear messages make brands strong. The more concise they are, the more vividly will they live on in people´s heads within the target group. To show more presence and to sharpen its brand was therefore the objective of Süd-Chemie AG. And the company succeeded in doing so with a customer medium that sustainably improves the customer relationship, clearly conveying the company´s strong messages.

heller & partner created a brandnew medium for the global player: the customer magazine “discover Süd-Chemie” whose second issue has already been published.

The name is telling: “discover Süd-Chemie” wants to move and to discover. It offers topical issues, exciting reports and future-oriented information all about new technologies and innovative markets. Fascinating pictures enliven the customer medium and create an emotional bond between company and reader. This communication tool has already improved the customer relationship. Topical, entertaining, informative!

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