Stadtsparkasse München

With about 800.000 customers the Stadtsparkasse München is the biggest savings bank of Bavaria, and the fifth largest in Germany. The Stadtsparkasse München is the market leader in the private customers area in Munich and offers the complete range of financial services, capital-forming investments and financing forms.

The main objective is to develop an integrated strategy for all corporate communication activities to create a strong brand image, to strengthen the customer loyalty and to win new customers.

heller & partner supports the Stadtsparkasse München in all questions relating to corporate communications and is responsible for the longterm developement and realisation of marketing- and derived sales- and PR-activities for all relevant external and internal target groups. 

The range of activities by heller of partner goes from brand development and corporate identity issues to electronic and interactive media as well as Database-Managament.

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