Founded in 1982 and his son Fritz Sieber Michael Sieber Simba Toys. Since then, the toy company is growing steadily, from five employees at that time to today's Simba Dickie Group with approximately 1,500 employees. In addition there are several thousand employees in joint-venture companies. Meanwhile, the line includes more than 3,000 articles. Thus, the Simba Dickie Group is among the top 10 of the world. Simba Dickie connects with regional roots internationalism: From the central offices in Fürth and Hong Kong operates the family business in 20 countries around the globe.

The toys industry enters a fierce, worldwide competition in a sensitive environment. Thereby Simba Dickie as an entrenched medium-sized enterprise competes with multinational enterprises. It’s all the more important that Simba Dickie informs the public and politics in Germany and Europe on the basis of proactive communication.

heller & partner realizes the print magazine „YO-YO“, enabling Simba Dickie Group to reach all important decision makers and multipliers in the political, business, media and administrative world. It’s the first international business-to-business medium by a German toy manufacturer. The magazine, designed in a lifestylish look, offers a glance behind the scenes of production processes between handicraft and hightech, it reports on complex global production and distribution channels, but also on the peculiarities of the industry. The medium makes use of all stylistic devices common in journalism and an opulent look. YO-YO comprises 36 pages and has started with a first circulation of about 20,000 copies in five languages: German, English, French, Italian and Spanish. It is issued four times a year. The contents are reinforced on the homepage. Strong pictures and print passages as well as particularly interesting interviews are inserted as videos. Apart from that heller & partner enriches the website with regular news. Moreover heller & partner is doing beneficial lobbying activities for the Simba Dickie Group, supports press relations and coaches the executive board on how to appear in public. 


YO-YO – How the corporate magazine effectively generates added value

Exciting, entertaining and informative: the corporate magazine YO-YO of Simba Dickie Group, one of the leading toy manufacturers worldwide, has been generating added value for the company ever since its introduction in 2008. The five language versions of YO-YO address business partners and multipliers from economy, politics and media all over the world. These important target groups are informed several times a year. Simba Dickie Group benefits immediately: the forerunner role in the toy industry is ascribed to the company. Moreover its prominence and image could be increased. The success of the medium is repeatedly confirmed by the readers. In reader’s surveys the corporate magazine of Simba Dickie Group receives completely excellent results. The basis for the success is the attractive layout and varied topics. The magazine, designed in a lifestylish look, offers a glance behind the scenes of Simba Dickie Group, presents industry trends and portraits the international sites of the company. A further key factor: the consistent cross-linking of the print magazine with electronical media formats. Interesting articles and more detailed information are be retrievable from the website Important reports are published as videos in all channels such as YouTube. The current issue shows how Simba Dickie Group conquers further European markets – by the foundation of Simba Smoby Toys UK Ltd. in Leeds and by the takeover of the French toy car enterprise Majorette. Moreover the next generation of the Simba Dickie ledership is presented: Michael Sieber’s daughter Christina and his nephew Maximilian join the family business. Have a look at the current issue of YO-YO here. Watch some exciting videos in the Youtube Channel.

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