R+V Versicherung

R + V Versicherung – one of Germany’s biggest insurance groups – offers a comprehensive portfolio of tailor-made insurance solutions. Private and commercial customers can receive expert advice from more than 14,000 branches of the Volks- and Raiffeisen Banks (German co-operative and agricultural credit societies). A close-knit network of sales staff and agencies round off the broad service offering.

“Make the dialogue marketing safe! And point out the rules to which the 1:1 communication in our company works!” This was the guideline for the new practice manual of the R + V Insurance Company, which sets new and accurate ways in marketing of financial services again and again.

heller & partner developed a genuine reference book for R+V Insurance Company - this reference book provides invaluable tips for creation and application of own database solutions, keeps text modules ready for target group mailing actions and explains the best way to create dialogue advertisements, response cards and coupons. The manual contains successfully tested phone guidelines and ideas for creation and maintenance of local Internet presence.

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