MVTec GmbH

MVTec GmbH is one of the market leaders in the field of industrial image processing. The company, an off-shoot of TU München and the Bavarian Research Center for Knowledge-based Systems (Bayerisches Forschungs- zentrum für Wissensbasierte Systeme) have joined forces.

MVTec offers one of the most successful software solutions for industrial image processing worldwide: HALCON. The high technological reputation is undoubted.

The challenge for heller & partner: Make HALCON likeable and carry the message to the hearts and heads of the people in the target group – in a humourous and charming way that is unusual within this industry. The new ads stand for everything HALCON promises: more performance and flexibility, individual solutions and new ways of using the product.

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