Doctors do not utilize the Internet much. They have rarely access to this media and they are only insufficiently informed about it. Yet they are interested in its possibilities. For this target group, MSD Sharp & Dome pharmaceutical group along with the Yahoo, offer the Internet portal, which is unique in its form.

The campaign topic "For the first time" connects the decisive experiences of different phases of life with the adventure of an Internet visit. For the first time on the Internet, for the first time on the new MSD portal - a platform, which has never been there before in that form. The follow-up campaign "Experienced so many times - yet every time in a different way" communicates the relevance of the Internet portal information for medical doctors.

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