Loxam is Europes number 1 rental company for industrial machines. The company offers a multi-national network of more than 270 branches in 7 countries. Over 70.000 machines guarantee constant availability. The Loxam headquarters are located in Paris.

Loxam is not equally well known in all its countries of operation. The task at hand: to strengthen the brand via a constistent print campaign. The main markets targeted are France, Spain, England and Germany.

The claim “Rent the Future” strongly reflects the current market development and the Loxam services: you don´t buy building machinery, you rent it. The headline “The highway to success is always under construction” further strenghtens the message.

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