KONE

KONE is one of the world leading providers for elevators, escalators and moving sidewalks. Aside from the developing and mounting of new systems innovative servicing, repairing and modernization solutions for elevators and escalators belong to the miscellanneous portfolio.

You can find KONE in almost all areas of life. Whether in residential, office or public buildings or in shopping centers – the product portfolio offers elevators for any building. The extensive product literature therefore has to be clearly structured and target-group specific. Architects and expert planners are thereby addressed other than ownerships or facility managers.

KONE trusts in the business-to-business expertise of heller & partner. Based on a jointly developed overall strategy, the communication has been reoriented – with clear benefits for the company. An example: the re-focused product and sales literature. Through a needs- and target-oriented rearranging of all media, a more effective sales support, more clarity and a significantly higher efficiency have been achieved. 

Products in this new context are arranged in a way that makes sense, so that the typical target customers such as architects or real estate developers find all relevant products in a quick overview. At the same time, the outstanding quality, the technological advantage and the special design of KONE products are staged. 

Its success proves KONE right: In the market segments of elevators and escalators KONE is known worldwide as a reliable manufacturer with innovative products and services. Recent award: the GOOD DESIGN Award 2008 was awarded to KONE, for the best design concept in elevators.

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