Internationale Funkausstellung

IFA, the Internationale Funkausstellung, the traditional trade fair for consumer electronics in Berlin, gets going again in the year 2003. It is the market place number one for exhibitors and specialist suppliers in Europe. It offers a variety of entertainment and a lot of information to the visitors - encounters with the latest innovations from the hightech world. The task for heller & partner communication was to communicate these benefits among the respective target groups, and to prompt international specialist visitors, exhibitors and a large audience to visit this trade fair.

"Europe's number one ordering place" is our message for B2B communication. The idea: signs, big gestures common in business life. They symbolize successful trading in international circles. Via these signs, we present the benefits of the trade fair for specialist visitors and exhibitors: in a spot, brochures and ads in international specialist journals. These signs are combined with pictograms which introduce the offering of IFA. The billboard pictures developed for B2C communication focus on the "hightouch" behind hightech - the fascination of technology.

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