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Flughafen München

Flughafen München GmbH (FMG) operates the second largest German and eight major European airport. FMG shareholders of the Free State of Bavaria (51%), the Federal Republic of Germany (26%) and the city of Munich (23%). The FMG is in conjunction with numerous subsidiaries in the five business aviation, real estate management and development, retail and service, ground handling and terminal 2 operates.

The steadily increasing demand for air connections for passengers and cargo at Munich Airport makes a development imperative. It is planned to start a third runway. An expansion project of this magnitude hits the high demand among local residents, politicians, press, LTC staff, passengers and all interested parties.

heller & partner advises and supports the FMG, the dialogue with all relevant target groups - through the development of basic information, through events, the dialogue Office "third rail" at the airport, through their own media for the third Train. Through continuous, targeted outreach to the public, we achieve a culture of cooperation between the LTC and the citizens and help to limit the resistance against the expansion.

More important than ever – proactive financial communication

Somebody who finances a company wants to know how save his involvement is. That’s the case for shareholder as well as lending banks and institutional investors. A good financial communication always has to be proactive, open and of course prompt and always honest.

Founder and entrepreneur - LfA Förderbank Bavaria supports

Image strengthen and fame increase: The LfA promotional bank Bavaria connects these goals within an advertising campaign in 2012. Heller & partner gave for this the correct impulses and compiled a Typo solution, which is connected with high recognizing value.

The new issue of BMW Impulse 1/2012

To experience BMW means to experience emotion. There is no better way to learn about the sportive soul and the high-quality feel of any BMW than through personal experience.

Mein München – spring in the Au

„Mein München“, the magazine of the municipal savings bank of Munich, starts with its fourth edition into the spring. After half a year the magazine has secured its fixed place in Munich`s media landscape. Especially young readers appreciate the entertaining presentation. Due to the combination of internet, iPad, video and print, the magazine is also available beyond the borders of the city. An integrated approach, which maintains the readers and customers of the municipal savings bank, informs and binds.

Valuable Music

Whether it is the thesis of the Pirate Party or the current judgment from Hamburg concerning YouTube - the protection of intellectual property is more and more controversially discussed in public. For those who create such intellectual property and make a living out of it, the GEMA acts as a state-approved trustee. The task of giving established information, enabling a frequent dialogue and for this reason obligating their members even more to the organization, renders the GEMA members` magazine virtuos - with flying colors for years.

Bundesliga stays on Sky.

The German Football League announced that Sky Germany gets the exclusive pay-TV rights for all live matches of the 1st and 2nd Bundesliga until 2017. This covers the rights for all platforms, including those currently held across satellite, cable and web. Moreover Sky was able to extend their rights and to add those for IPTV and mobile. Thereby Sky customers will have full access to 612 live matches per season for the next five years - and all that in HD.

All good things come by threes – Handing over the baton to the Supervisory Board and new management at heller & partner.

Together with many top-class guests our longtime member of the Supervisory Board Dr. Lutz Mellinger was said good bye, Dr. Rudolf Gröger was appointed as the new chairman of the supervisory Board and Lutz Eckardt was congratulated to his new position as a managing partner of the heller & partner communication GmbH.

Sky and the role of TV in a digital world

What is the role of tv in a digital world? This was the main question addressed by Martin Michel, CEO of Sky Media Network, at the Digital Days in Wiesbaden.

BMW emotion looks to the future

The current issue of BMW emotion gives us an exciting outlook on the automotive topics and BMW products which will enthuse us today and in the future. First and foremost there is the long desired deliverance for all fans of BMW motor sport: after a twenty-year break BMW returns to DTM with the new BMW M3 in order to continue its success of the past.

Coaltion in support of 3rd runway at Munich Airport founded

In recent weeks, a broad coalition of political parties, business associations, middle-sized companies as well as prominent figures and celebrities has gathered to create an alliance promoting the building of a 3rd runway at Munich Airport. Prior to a people’s referendum that will take place on June 17 where people will be asked to decinde on that infrastructural project, Munich citizens are meant to be informed about the advantages of this a project, as organizers stated yesterday at a press conference.

Test driving the new 3 Series

Thanks to a microsite of heller & partner that makes test driving at Euler Group much easier: The whole announcement and assessment can completely be managed by the Microsite. Customers choose their favourite model, appointment and test place

Studying private – completing public New brand identity for Campus M21

The private education market in Germany is growing. Schools or colleges – pupils and students are increasingly looking for an alternative of public education. The private college Campus M 21 in Munich and Nuremberg accomplishes both worlds and offers a private study with a state Bachlor of Arts final degree.

More than toys: Simba Dickie at the Toy Fair 2012

The International Toy Fair is the largest industry event and one of the biggest major business indicators. The Simba Dickie Group had a special novelty in range: The board game “Die Geissens”. And at the same time a classic that is a long-running for 40 years: the BIG BOBBY CAR.

Mein München - 40 years Olympiapark

„Mein München“, the magazine of the Stadtsparkasse München starts at the beginning of the year with the third issue. The print edition of “Mein München” tells something about our exciting city and presents little-known oasis and interesting people of Munich. These topics are completed current news and background reports from the financial world. For the reader, it means the real value.

ePublishing: The MINI newsletter

Self-conscious, friendly and always with a twinkle in the eye – that is how the online communication of MINI could be described. Readers can directly experience the unique go-kart feeling and the peerless driving pleasure which MINI stands for.

Construction Sector is still growing in 2012

According to the German Office of Statistics, the construction industry continued its upward trend. The Central Federation of the German Construction Industry showed an order increase of 3 %. Our customer HASIT explains, that many building permits have been issued for 2012. Therefore there were given many impulses for the coming fiscal year. The new catalogs with the full range of the HASIT-products of the company have been handed out during this year’s Sales Conference which was held under the slogan “HASIT Team Challenge 2012”.

Munich to vote on the third runway on June 17

Can a third runway be built at Munich Airport? This is the central question that will be answered by Munich’s citizens on June 17 later this year. On this day, people eligible to vote will get the chance to go to the polls and decide on the enlargement of Munich's Airport. The referendum is taking place because Munich city is one of the three shareholders of Munich Airport and its approval is needed when it comes to decisions such as extensions and enlargements. Additionally, the local branch of the Green party, opposed to the entire plan, has initiated a petition for a referendum on their own. Opposing them, the ruling parties of SPD, CSU and FDP have progressively pushed for a referendum wanting to give all Munich citizens the chance to have their say on a central aspect of Munich’s economic and infrastructural future.

Glamorous bestowal of Sky’s 3. Mira Award

A plenty of stars, emotions and happy winners – the 3. Mira Award had much to offer. The Sky-initiated award pays tribute to exceptional achievements within the German Pay-TV. Last Thursday the award was bestowed in front of 270 selected guests within a glamorous gala dinner at ewerk in Berlin. “Pay-TV has become the innovation platform for all program directors. Therefrom all viewers benefit day-to-day and twenty-four-seven. The Mira Award honors these achievements and that’s why it’s the Pay-TV event of the year”, says Gary Davey, Executive Vice President Programming Sky Germany.

ADAC awards the "Yellow Angels 2012"

At the beginning of the year in a now eight-year tradition awards ADAC, the largest automobile club in Germany, at Munich “Allerheiligen-Hofkirche”, the most coveted award in the industry, the "Yellow Angel".

Quality in each medium: the BMW Impulse ePaper

BMW Impulse is a medium with a very special claim: to approach BMW as a premium brand to those, who so far have been loyal to other automobile manufacturer. Hence the magazine presents high-class coverage, with emotional pictures and authentic adventure reports as well as an elaborated print-magazin – the feel of paper and collar already emphasizes the claim of the brand.

Happy 40th Birthday, Bobby-Car!

1972 in Fuerth a revolutionary vehicle came into the world: the Bobby-Car. Since that time, the classic in Fuerth and Burghaslach is produced. After 40 years, the Bobby-Car is still a success, because which baby has not already been sitting on the 60 centimeters long vehicle?

Yo-Yo: it’s how young people play

Which toys appreciate the offspring mostly? What do youth like to play with? Which games do they buy by themselves? And how do they think about the specialist trade? This questions will be answered in the latest edition of the Yo-Yo previously the toy fair 2012 which is themed by “Toys4Teens”.

Creativity which impresses.

Authentic, innovative and credible – that’s how the new issue of “BMW Impulse” presents itself. In the BMW magazine for prospects insiders as well as customers have a voice. An editorial department can write a lot, but we interviewed the people who really have the knowledge.

Congratulations

The “virtuos” easily manages what many other membership magazines still struggle with: to broadly inform and playfully entertain readers both at the same time and still adhering to high journalistic standards. This well-documented success story all started in December 2008 with the first edition of the GEMA membership magazine being published. Since then, a lot has been refined with regards to content as well as appearance and publishing formats, the digital e-paper version of the magazine only being the tip of the iceberg. With the booklet, the GEMA stunningly manages both to inform its readers about the latest achievements of the German Society for Musical Performing Rights and Mechanical Reproduction Rights and to create even closer links with its subscribers and readers. It is heller & partner that cares for the editorial office, the design and the production of the “virtuos” magazine.

In sign of anticipation – BMW emotion 4/2011

One wonderful present: Christmas is around the corner. Appropriately to the end of this year heller & partner sends out the BMW emotion. Our star: The new BMW 3 series. Since February the new generation of the most sold premium vehicle of the world can be admired and test-driven in all of the BMW subsidiaries. The cover story sets the new star with elaborate pictures in the matter of sportsmanship, elegance and comfort in perfect limelight.

Top ratings for "Mein München"

A reader survey of "Mein München “ subscribers has clearly revealed: "Mein München" is a first class magazine with modern design, high quality photos and exciting stories from and about Munich. Following readers’ comments and ratings, the stunning mix of interviews, articles and practical tips makes the magazine a joyful reading experience and a reliable news source both at the same time.

150,000 euros donated for needy children

Around 250 guests from the Munich business world and politics came together to sponsor the charity evening WIZO München e.V. "Sponsor a Child". The donations from the evening help needy children in Israel. With a sponsorship of € 500 a year they will receive a nursery place in one of the institutions of the international charity organization WIZO.

Against thermal bridges and noise

HASIT offers his clients not only premium products, but with the “Besserbauer” a unique magazine with issues around building and refloating The new edition gives insights, why heat insulation can not only save money, why teens love the new HASIT gunite and why HASIT building materials will also be analyzed on comestibles.

MONTANA at expansion path

With the expansion of its petroleum gas supply throughout Germany, the Bavarian utility MONTANA continues its success story in the competitive gas market. A networked and pinpoint communication is an essential part of its success strategy.

Livable Munich in “Stadtgespräch” (talk of the town)

For Munich citizens it’s clear: Munich is one of the cities with the highest quality of life. The city impresses tourists from all over the world and is also home for over one Million Munich residents. The urban hinterland with its mountains, lakes and forests is just as fascinating as the architecture of the city, with its parks and its historical buildings. In “Stadtgespräch” Jörg van Hooven discussed with Harald Strötgen, Alfons Schuhbeck and Georg Schmöhe their livable Munich.

Mein München - The new magazine of the Stadtsparkasse München

With an integrated media plan, the Stadtsparkasse München starts a new era of communication. The magazine ‘’Mein München’’ informs the customers of the Stadtsparkasse München about current issues from their hometwon. The print magazine is released five times per year and is supplemented by an Internet portal and an iPad App.

New hope for severely ill children

On the Campus Grosshadern Hospital of the University of Munich a new children's palliative care center will be opened. For the financing of the construction Förderverein Kinderpalliativzentrum München collected 5,5 Mio. Euro donations.

Prominent support for the Kinderpaliativzentrum München e.V.

Comedian Monika Gruber and star tenor Jonas Kaufmann occur as prominent spokesman for the friends of Kinderpaliativzentrum München e.V. The world-famous bavarian tenor Kaufmann and the comedian Gruber were guests at heller & partner.

YO-YO: A high-rise in the North

Living in harmony with nature, nevertheless achieving an unparalleled economic upturn and investing in children: The Swedes, Danes and Norwegians are exemplifying how this can be managed. The title report in the B2B Magazine Yo-Yo of the Simba Dickie Group is all about a visit to The North of Europe.

A special Oktoberfest - the heller & partner crossbow shooting.

heller & partner invited their customers to the Oktoberfest for the 16th time. Friends and customers did not hesitate. Among the 200 guests: Interior Minister Joachim Herrmann, Science Minister Wolfgang Heubisch, Minister of Education Ludwig Spaenle, Charlotte Knobloch and CEO of Münchner Stadtsparkasse Harald Strötgen. There has been plenty of intense discussions, shooting and celebration. The great atmosphere of the tent contributed the good mood.

Premiere fever

It has set new trends for BMW and has sold over a million times: The BMW 1 series is a special BMW success story.

Authentic successfull

How do you convince potential customers of the brand BMW? By giving them the chance to speak. This thought was consequently realised in the new edition of „BMW Impulse“. The Magazine aims especially at potential customers and it’s exclusive content is the result of statements of car enthusiasts. Those took part in sport-events, had the opportunity to test-drive ex ante or to participate in driving-training – and share their enthusiasm with others.

The character of the new BMW 1er – the BMW emotion 3/2011

Even though the summer is almost over, the preparations are once more in full swing at BMW. For the launch of the new BMW 1er at the IAA in Frankfurt you can gaze at the new vehicles at all BMW establishments - and even test-drive them! The editorial staff of the BMW emotion did like always a great job on the exciting preliminary report and on preparing informative and entertaining topics.

Positive market stimulation through integrated communications.

In just a few years Prohyp, a wholly owned subsidiary of Interhyp AG, grew from a newcomer the leading construction financing partner for financial service providers in Germany. Prohyp partners get access to powerful construction financing offers for their customers and become independent mortgage intermediaries. Thereby they have access to a range of over 300 banks, so a competitive offer can be created for every construction financing request.

A branch magazine at its best!

The current issue of virtuos is different – even more structured and more pleasant to read, more journalistic and more informative. Attentive readers will realize immediately: The GEMA member magazine has progressed in terms of content as well as stylistics and certainly belongs to the high class of branch magazines.

Racing fever at the Olympic Stadium Munich

On the weekend of 16th and 17th July the Munich Olympic Park was all about the racing. For the first time in the history of the DTM racing series was a show event held in a sports stadium. The historic Olympic Stadium was converted for this purpose into a racetrack.

New records in passenger and cargo traffic at Munich Airport

The Munich Airport registered a massive increase in traffic in the first half of 2011. With nearly 18 million passengers, over 13 percent more passengers were registered in Munich the previous year. "This is an absolute record in the Munich airport history - never before in the first half of a year, so many passengers were counted on us." said Dr. Michael Kerkloh, Chairman of the Munich Airport GmbH

Bonanza for the Dominik-Brunner-foundation

At this years musical summer soiree of the Stadtsparkasse München, which was set to music by the Munich Symphony Orchestra, the Dominik-Brunner-Foundation raised the fansatic amount of Euro 166.350. The Stadtsparkasse München had invited numeros companies, business partners and friends of Dominik Brunner, who lost his live in 2009, to the charity concert in the hall of the former Munich airport in order to support the evening with their donation.

Stylish – BMW emotion 2/2011

A romantic summer-like spring day at the river Spree with a fascinating mixture of sun and clouds – a perfect initial situation for the emotion title shooting 2/2011. Patrick A. Graf von Faber Castell tested the new BMW 6 Coupé on a joyride through Berlin. A reportage with powerful pictures describes how the entrepreneur experienced the elegant Coupé.

All of a piece!

The energy market is highly competitive. Only those who score with the right services and a targeted positioning assure the confidence of their customers. Within surrounding MONTANA believes in a stringent and networking communication – in B2C and B2B.

YO-YO: Let’s go to Italy!

Football, pizza and good wine: In the current issue of its B2B-magazine YO-YO the Simba Dickie Group presents its Italian distribution companies and shows how successful trade marketing works in a challenging environment. At the same time, YO-YO once again offers insights to the fascinating world of toys and adds effectively to the strengthening of the positive image of the Simba Dickie Group.

Honored and celebrated

For some winners it was the most beautiful day of their life, for the jury members it was the experience of cooperation across genre boundaries and for the guests it was an unforgettable evening full of highlights: conferred by the GEMA now for the third time, the German Music Author Price 2011 honored musicians for their excellent work. The current issue of the GEMA members magazine „virtuos„ devoted its cover story this highlight. Annette Humpe, together with her partner, Abdel El-Tawil, from the duo "Ich + Ich", who won the award in the category of "pop composition", graces the cover. With good reason: the duo enriches german pop with poetic texts and takes music to the heart.

Skills shortage: a threat to the Bavarian economy?

Bavaria's Economics Minister Martin Zeil was a guest at the heller & partner discussions. Whether skill shortages, infrastructure development and energy systems - all key issues for the economic development of Bavaria and Germany have been discussed intensively in this exciting evening. Among the guests were the American Consul General Conrad Tribble, German Bank Chief Robin Bartels, Sky Director Holger Enßlin and BMW marketing chief Johannes Seibert.

We help Munich!

Together we are strong - after this exchange four companies in Munich have joined forces and the Foundation "We help Munich" was founded. Their aim: To engage the people of Munich in need with a helping hand. heller & partner supports this great idea from the beginning and is a founding member of the Foundation.

Good for Munich!

The Stadtsparkasse München strengthens its market leadership through selective and strong brand communication activities. Strong themes and stories assure the Stadtsparkasse Münchens position as "the bank of our city".

SIE Bayerns Frauen celebrate 100 years of International Women's Day

100 years International Women's Day - on the occasion of this anniversary, bavarian social secretary Christine Haderthauer invited to a gala event at the Allerheiligen Hofkirche at the Residenz in Munich. "Women and Media"- was the theme for a top-class discussion. Together, a conclusion of 100 years of International Women's Day was quickly found: for women, much has changed for the better - but the goal is far from being achieved.

The Future starts now - the YO-YO iPad magazine

Future-oriented, informative and entertaining: that is the ipad version of the YO-YO corporate magazine of the Simba Dickie Group. Once again the toy company sets clear benchmarks. The new YO-YO app is consequently using the manyfold possibilities of the iPad - and provides added value to the reader. Picture galleries, viedos and audio files are seamless integrated in the magazine. Due to the the variable horizontal and vertical layouts, the ipad edition offers numerous interactive additional content compared to the print edition. Curious? You will find the YO-YO ipad edition free in the app store under: http://itunes.apple.com/de/app/yo-yo-simba-dickie-group/id411922067?mt=8 Or directly click the App Store icon on the ipad and search for "YO-YO“ (wlan connection required).

Music is the healer and a fairy

With these almost poetic words Ulla Meinecke raves about her profession in the GEMA members magazine virtuos. In this edition of virtuos the title story is dedicated to the German songwriter. The reason is not only that Ulla Meinecke is considered a pioneer of her profession. She is also a jury member at the third edition of „Deutscher Musikautorenpreis“. Of course virtuos informs the more than 60,000 GEMA members about this important honour for the most fascinating composers and lyricists, introduces the jury members and names the price categories.

Peace - utopia or achievable political necessity?

Possibilities and opportunities of current developments in Germany and world peace - that's why we went with the current heller & partner interview. To questions like "What is the key to peace?" And "What can our society and how politics can bring about peace?" Stephan Heller discussed with the former president of the Central Council of Jews and eyewitness of the Holocaust, Charlotte Knobloch. The invitation to heller & partner interview were high-profile guests from business, industry and politics followed.

How to properly use the economic prosperity – The theme in “Stadtgespräch” on münchen.tv

The bavarian Stateminister of finance George Fahrenschon, the head of the Stadtsparkasse Munich, Harald Strötgen and entrepreneur Dr. Eberhard Sasse deal with this up-tp-date subject. heller & partner again gives the talk format a benefit with exciting themes in an impressive scenery.

YO-YO – jubilee edition!

The 10th edition of YO-YO! This is definitely a reason to celebrate! Because this means ten editions of fascinating stories about toys, the Simba Dickie Group as well as happy and gaming children. The Simba Dickie Group has proved impressively with YO-YO that a B2B magazine is paying off tremendously. The result: The high profile and image of the company has increased amongst the relevant target audience.

Masterpieces – staged by masters

At the BAU 2001, the construction industry’s leading trade fair in January, HASIT Trockenmörtel GmbH literally opened a new frame for their product presentation. For a start, the new annual HASIT campaign aims at staging HASIT products and reference objects as if they were masterpieces in a canvas frame: consistently presented in a new light, and really grabbing for attention.

80 percent more satisfied customers due to Rodenstock world novelty

Again, Rodenstock is on the road to success. On the “opti” 2011, the world’s trend fair for opticians, Rodenstock presents the world novelty EyeLT. With this recently decoded Eye Lens Technology formula, Rodenstock copes with the impossible: individually different parameters for close and far vision can now be included within the same progressive-addition lens.

Europe’s first action sport park planned in Lenggries

The area of the for years abandoned Prinz-Heinrich casern in Lenggries is planned to be used to build Europe’s first sport park for all kinds of action sports, such as skateboarding, BMX biking, mountain biking, inline skating, snowboarding and trick skiing. The utilisation concept has been provided by the American sports camp operator Camp Woodward. This is a one-of-a-kind chance for Lenggries!

Good for Munich!

The Stadtsparkasse München strengthens its market leadership through selective and strong brand communication activities. Strong themes and stories assure the Stadtsparkasse Münchens position as „the bank of our city“.

Complex process made easy to understand!

This is the high art that can be achieved with the help of video. With an impressive video for investor relations event we Xchanging for the securities settlement process are clearly presented.

Live wire cars: present and future of electric mobility

What role will electric cars play on German streets in the year 2020? Who is the technological pioneer here? What variables determine this future market? Questions like these keep industrial players, traffic planners and consumers occupied even now. Andreas Varesi of market research company Technomar gave some interesting answers in his exclusive lecture for heller & partner further education club &-inspire.

"SIE - Bavaria's Women" The finals of a state-wide dialogue and encounter

The discussion series "SIE - Bavaria women" with State Minister Christine Haderthauer and support by heller & partner goes into the final of 2010. After the eight exciting rounds of talks in Passau, Nuremberg, twice Munich, Oberstaufen, Bamberg, Würzburg and Miltach "invites SIE - Bavaria women" now together with hostess Susanne Meinhard, Executive Director of Kempinski Hotel Airport Munich, all the women involved, to the great annual gala.

GEMA shows its true self

With a print run of 59.000 magazines, virtuos – the magazine for members of the GEMA – reaches readers all over the world and offers features, news from the business, pure entertainment as well as hard facts. The most recent edition of virtuos puts the GEMA members and the people itself in the focus. The cover of the magazine is the best proof for that.

What moves us.

Cars, bicycles, planes or even space shuttles: There are virtually no limits to mobility nowadays, and if there are limits, they will be broken time and time again. Mobility and the meaningful use of physical forces – if human or with tools and machines – has been in focus for the human race for centuries.

Unerring – BMW emotion 4/2010

Really revving up once again at the end of the year! This is a motto BMW emotion has put into practice with its fourth and last issue for the year 2010 – as regards content on the one hand, as regards layout on the other. With this issue, the customer magazine of the 20 BMW branches in Germany proves once more that it makes people want to read it. The reason: strong stories provide deep insights and show that, after all, it is people who shape the BMW brand: the customers and the employees of the BMW branches.

YO-YO - Global Ambassadors expansion

The success story of the corporate magazine of the SIMBA DICKIE GROUP continues. Expansion and globalization are the main topics of the current issue. Anniversary in Spain. Twenty years ago, the family from Fürth ventured onto the Spanish market. Today it is one of the strongest and most successful markets of the SIMBA DICKIE GROUP -- and unique in every way. Olé! And globalization is developing rapidly. Last stroke: the SIMBA DICKIE GROUP lands in one of the largest markets in the world: India. In the land of Maharajas the first mega deal with the International Cricket Council is already wrapped up: Simba Toys India presents the mascot of the Cricket World Cup 2011. Cricket is India's number one national sport. There is also a story about the cheeky chickens from Zoch Verlag. Noris has incorporated the Munich-based hotbed of ideas into the SIMBA DICKIE GROUP family. YO-YO accompanies customers from retailers on their shopping tour through the giant showroom of the company's headquarter in Fürth. The lifestyle magazine reaches some 50,000 readers worldwide in five languages and has been consistently linked online. Interesting articles, detailed content and information on all subjects of toys are presented and continuously updated on the website www.simba-dickie-group.de. Interesting reportages are documented in a film and published on the website as well as on YouTube.

Two stars staged

Just 35 minutes for a perfect photo shoot. Just 35 minutes to stage both, the successful American singer Michelle Branch as well as the new MINI Countryman. And this in the middle of Munich in front of the MINI Pavillon on Marstallplatz! A challenge for the Shooting team of heller & partner.

Living the dream of flying

Munich Airport abounds in superlatives, but most of all in surprises: there are thousands of people who live and work here, there is even a brewery on site. It is a town of its own right that lives the dream of flying each day. The participants of further education club &-inspire had the opportunity to enjoy the Munich Airport experience for themselves. The guided tour through the premises of the airport was the highlight of the year within the club’s series „Mobility today and tomorrow“. The crowning touch: A trip by night into the sanctum of the airport, the control tower. Learn why you feel more like on a ship there, how luggage finds its way to the outside within 15 minutes and why a hat with a size of about five metres hangs in the maintenance hangar – just click!

Hope for critically ill kids

The story of little Nora affected not only us but also many of the present journalists who were present at the press conference for the founding of the Förderverein Kinderpalliativzentrum München e.V. in Großhadern. heller & partner supported the Förderverein pro bono in communication for bringing this project on the way , which will be unique in Bavaria

ORBIT.HEAVEN.BAVARIA – Experience the fascination space …

… was the heading of an event at the Deutsches Museum which was organized by OHB group, Bavaria’s biggest aerospace employer. Prime Minister Horst Seehofer, the founding family Fuchs, Hans Steininger, CEO MT Aerospace AG and about 150 guests from politics, industry and science discussed the future of the aerospace location Bavaria.

Gleam of hope in Hasenbergl with heller & partner

Lichtblick Hasenbergl – The repeatedly decorated social project for disadvantaged children and families in Munich’s district Hasenbergl is supported by heller & partner. “Lichtblick Hasenbergl breaks the cycle of social discrimination, equals deficiencys and empowers self-help. Children and teenagers get the chance of a self dependent, self-determinded and fulfilled live”, so the job-explanation. – A convincing approach.

“SIE – Bavarian’s Women“ at heller & partner – strong, inspiring, successful

Christine Haderthauer, Bavarian minister for Social Welfare, is proceeding with her discussion rounds “SIE – Bavarian Women” in Munich. The central themes: Compatibility of working and family life, as well as the acknowledgement of different lifestyles between men and women.

Simply pretty

Grainau – the little village beneath the Zugspitze – presents the most beautiful sides of its idyll and mountaineous world with its new image brochure. Self-conscious and with a wink we depict holiday experiences that make the reader long for more. Let success speak for itself: Grainau offers a quality that is second to none.

The economic Oktoberfest of a special kind – the heller & partner crossbow shooting

“For the one group it is a cabinet meeting, for the other a meeting of Bavarians company elite and for all of us, it is a perfect night at the Oktoberfest” Günter von Au, chaiman of the board of Süd-Chemie, describes the traditional crossbow shooting of heller & partner on the Munich Oktoberfest. Von Au won the competition for the mens part. Check out our new Film.

On the right track for oddities and superlatives

Did you know that standard time zones only came to be at the instigation of the railway companies? Have you heard that Munich Central Station is the third largest railway station in the world? And that even living snakes were left in the lost property office of the station? The participants of an exclusive guided tour through Munich Central Station, organized by heller & partner further education club &-inspire, experienced all the fascinating facets of a large railway station and learned what a high degree of infrastructure and maintenance is necessary to keep everything up and running. The event took place within &-inspire’s motto of the year „Mobility today and tomorrow“. On this occasion the participants came to know quite some stunning facts we do not want to withhold from you. Enjoy reading.

ePublishing – digital pulses for MINI

Self confident and provided with a wink – that’s what the communication of MINI is like. „The go-kart feeling and the fun a MINI brings should be enjoyable also in the communication“, explains Lutz Eckardt, partner at heller & partner.

YO-YO – How the corporate magazine effectively generates added value

Exciting, entertaining and informative: the corporate magazine YO-YO of Simba Dickie Group, one of the leading toy manufacturers worldwide, has been generating added value for the company ever since its introduction in 2008. The five language versions of YO-YO address business partners and multipliers from economy, politics and media all over the world. These important target groups are informed several times a year. Simba Dickie Group benefits immediately: the forerunner role in the toy industry is ascribed to the company. Moreover its prominence and image could be increased. The success of the medium is repeatedly confirmed by the readers. In reader’s surveys the corporate magazine of Simba Dickie Group receives completely excellent results. The basis for the success is the attractive layout and varied topics. The magazine, designed in a lifestylish look, offers a glance behind the scenes of Simba Dickie Group, presents industry trends and portraits the international sites of the company. A further key factor: the consistent cross-linking of the print magazine with electronical media formats. Interesting articles and more detailed information are be retrievable from the website www.simba-dickie-group.de. Important reports are published as videos in all channels such as YouTube. The current issue shows how Simba Dickie Group conquers further European markets – by the foundation of Simba Smoby Toys UK Ltd. in Leeds and by the takeover of the French toy car enterprise Majorette. Moreover the next generation of the Simba Dickie ledership is presented: Michael Sieber’s daughter Christina and his nephew Maximilian join the family business. Have a look at the current issue of YO-YO here. Watch some exciting videos in the Youtube Channel.

A fascinating topic and qualified guests: The “Stadtgespräch“

On September 12 in 2009 Dominik Brunner, a manager, has been beaten to death by two teenagers at the suburban-station Solln. This horrible act has caused an appal all over Germany. Thereupon, friends of Brunner have established the “Dominik-Brunner-Stiftung” with the aim to call forth civil courage.

A worldwide success story: The BIG Bobby-Car

The BIG Bobby Car: Worldwide popular and known as the Federal Chancellor. 98 percent of Germans BIG Bobby-Car is a term. A highlight of the SIMBA DICKIE GROUP, which numbers more than 3,500 employees and more than 4,000 articles to one of the largest toy manufacturers in the world.

Welcome to advertising-heaven

How do you stand out impressively from the monotony of your communications industry? How to translate highly technical information into highly emotional messages? And scored with a production-ready, attention-grabbing ad campaign? The leading software developer MVTec is taking this route in its current advertising - with success.

Training Offensive 2010: heller & partner – the „talent factory“ for forthcoming communication professionals

At the 1st of September, ten young people started a new period of life at heller & partner. The apprentices are looking forward to two years of learning, which they will successfully complete as management assistants in marketing communications or media designers.

Xchanging goes online – with the support of heller & partner

Xchanging, one of the leading specialists for back office services worldwide is expanding rapidly. This applies especially to the European core markets Germany, France and Italy. In these countries Xchanging is the leading independent supplier of processing services for financial services providers. And the international business is opening up new markets.

Cosmopolitan and sophisticated: the sunglasses of Sansibar Sylt

Besides the world-famous wine cellar, the lifestyle brand Sansibar offers products of excellent quality in the fields of food, non-food and fashion. And so does the new sunglasses collection for women and men by Rodenstock. – A perfect combination of trendy style, exclusive details and the highest premium quality. Friends of Rodenstock, among others Boris Becker, Maria Riesch and Matthias Sammer, celebrated the product launch at an exclusive dinner at Herbert Seckler’s cult restaurant.

„The horse does not eat any cucumber salad!“

Johann Philipp Reis chose this extraordinary sentence to prove the first safe and fast electronic human-voice communication technology. The first remote sound device to broadcast this sentence is now displayed in the milestones exhibition in the SiemensForum Munich. &-inspire, the further education club of heller & partner, was there.

GEMA in the dialogue

The latest results of the general meeting 2010, the reform of the copyright and GEMA in web 2.0: The current issue of the GEMA members’ magazine offers its readers back- ground reports, retrospections on the most important events as well as trends in politics and the music industry. Once again virtuos manages to inform 60,000 GEMA members in an entertaining way. The title story deals with the fascinating links between music and sports and how they influence each other.

Social Media in B2B Marketing-success or a gadget?

Cisco counts more than 68,000 fans on Facebook, Siemens counts 10 million views on YouTube, IBM is followed by over 160,000 people on LinkedIn. Figures speak for themselves: The use of Social Media is combined with a lot of success.

Joy right from the start – prospect communication with BMW Impulse

To fascinate prospects, turn them into fans of your brand and eventually turn them into customers is one of the biggest challenges in marketing. “BMW Impulse” – BMWs prospective client dialogue program – faces it. With success. Using different channels, BMW stays in touch with generarted prospects and helps them to get a good sense of what it is like to be part of the BMW experience. This summer´s highlight: the latest issue of the “BMW Impulse” magazine.

MINI E electrifies the Bavarian financial minister Georg Fahrenschon

The electrically powered car, MINI E, is conquering the streets of Munich within a large-scaled test driving programme, in which the drivers are asked to test the car and its driving concept in daily routines. The Bavarian financial minister, Georg Fahrenschon, has been one of the chosen test drivers for the electric car built by MINI. What awaits the financial minister and all the other test drivers?

Art with horsepower

Would you like to see John Steinbeck’s favourite car? And what about worshipping a „goddess“ on wheels? If you are interested in cars, then the Pinakothek der Moderne in Munich will be definitely worth a visit. Experience how automotive design has developed since the discovery of the streamlined shape in the „Motor Vehicle Design“ exhibition. The heller & partner further education club &-inspire visited the exhibition and was delighted.

Success or gimmick? Trend exclusive interview and study of Social Media in B2B give answers

In social media marketing in the B2B space are special requirements, which raise questions of its own. Can we use social media in the B2B sector at all successful? Where and how do I reach my target audience? How can I measure the impact and what you need for a successful implementation? Answers to these questions, the conversation heller & partner. In focus: the results of the exclusive market study entitled "Social Media in B2B Marketing," at the lighter partner & 149 marketing decision makers surveyed.

The art of making pictures moving –DOK.fest director about speed, trend and mood in documentaries

The 25th Munich International Documentary Filmfestival (DOK.fest) has concluded. The curtain is – to almost quote Brecht – closed, and many questions remain open: What is the trend in documentary films? What does a documentary have in common with a corporate image film? How much space for imagination is there left in a cinema of facts? Daniel Sponsel, the new Artistic Director of the DOK.fest, answered these questions in an exclusive interview for &-inspire.

Worth the Prize

He is the performer of the year … Also the GEMA did not manage to let Jan Delay go without handing him over the “Deutscher Musikautorenpreis” (German Music Authors Award) in the category text rock/pop. The new German superstar also made it onto the cover of the current issue of virtuos, the members’ magazine of the GEMA. The latest trends, background information from the music business and the most important small talk from the latest events – virtuos once again manages it to inform the 60.000 members of the collecting company for musical performing and mechanical reproduction rights solidly.

The Joy of Creating - &-inspire live at BMW

From a roll of steal to the experience of a car delivery: heller & partner makes a big deal of in-house training and immersed into the world of BMW at their latest &-inspire activity. The BMW plant as well as the BMW World inspired the team. In the end, the sparks stroke not only while the robots welded the car bodies. BMW knows how to do it.

Women's power in the SIMBA Dickie showroom!

Strong, inspiring and successful - SIE! This is what characterizes Bavaria’s women best. Christine Haderthauer continues the Bavaria-wide series "SIE - Bavaria's women" with the focus on the diverse lifestyles and achievements of women in Bavaria. The series was hosted by Gisela Sieber from Simba Dickie Group.

Jazz for the World

Background information, news and the most important faces of the German music business: In the latest issue of virtuos the GEMA once again sets the standard to inform its members in a very special kind of way. In the cover story virtuos shows its readers how important German Jazz musicians are worldwide. For example: Rainer Tempel who is on the cover. In addition, virtuos shows how to win over one of the world’s most famous composers of film scores – Hans Zimmer – for a project and what to expect of the “Deutscher Musikautorenpreis” which will be held on April 22 in Berlin for the second time.

How safe remains Germany?

The current security situation in Germany was the theme of heller & partner talk of current trends. Therefore, Stephan Heller, head of agency, invited Joachim Herrmann, Interior Minister (CSU). "How safe remains Germany?" was the question. Interior Minister Joachim Herrmann raises the consideration that nobody can assure one hundred percent of security – not for Bavaria and not for Germany. However, he emphasizes the positive situation of Bavaria, which can – in contrast to the other states – score with a low crime rate with the simultaneously highest rate of crimes solved. “We want to retain this leading peak".

Munich Airport: Independend opinion confirms the need for a third runway

The economic opinion from the plan-finding-procedure concerning a third runway at munich airport, which was requested by the government of Oberbayern is now available. The result of the opinion which was compiled by the independent Hamburgischen WeltWirtschaftsInstitut (HWWI): The long term economic growth trend of the original demand forecast is basically confirmed by the experts from Hamburg.

HWWI-economic forecast shows: Long term growth trend in air traffic

In the plan-finding-procedure concerning a third runway at munich airport, the additional economic opinion which was requested by the government of Oberbayern was now provided. The approving authority requested the opinion at an independent economic institute (Hamburgisches WeltWirtschaftsInstitut, short HWWI) to prove if the economic circumstances which were the basis for the demand forecast of the third runway have changed gravely. The provided opinion confirms the long term economic growth trend which was alleged in the original demand forecast of the company Intraplan.

News from the East

Also the latest issue of virtuos, the members’ magazine of the GEMA, offers an exciting mix of current industry buzz, practice tips and exceptional insider views into the world of music: 20 years after the wall came down we write about New Music in Eastern Germany (composer Helmut Zapf is on the cover), 40 years after the death of composer Bruno Droste virtuos helps his widow to find long lost scores and in a big special we report on music kindergartens and school projects which nurture children holistically.