Die Europäische Reiseversicherung

The European Travel Insurance has set the task to redesign its whole external image: more international, more end-consumer oriented and able to participate in various holdings and subsidiaries as well as in the new electronic marketing channels.

The Solution

  • Creation of a strategic, future-oriented brand platform structuring the whole business and product portfolio in line with market and target group requirements.
  • New placement in the field of competition and phrasing of core message and of claim.
  • Creation of a new and international name.
  • Design of in impression-strong logo.
  • Concept of a clear and sympathetic image.
  • Implementation in various means of advertisement.
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