DAB Bank

DAB bank AG, a subsidiary of the HypoVereinsbank, was founded in 1994 as the first discount broker in Germany. Being a direct bank in the securities business in Germany and Austria it operates in retail (B2C) as well as corporate (B2B) banking. Being a direct bank it provides a broad range of services regarding the topics asset accumulation and asset hedging with bonds. With its products it provides solutions for the depositor, the investor and the trader. In the corporate banking DAB bank is a partner for asset managers, fund brokers, investment advisers as well as banking houses and savings banks.

DAB bank positions itself as the direct investment bank per se – a specialist in online-brokerage and securities business in Germany and Austria. In the Unicredit Group, DAB bank is the very center of excellence for direct investment in securities. This positioning is to be communicated as convincing and effective as possible to the employees of all divisions. Communicated is to be the company strategy, a three year company program with various individual projects and the guiding principles of DAB bank. The aim is to go on the offensive together.

heller & partner develops the internal motivation and information campaign „Better together“: With strong and authentic pictures – realized with employees of DAB bank. Thus we create the personal identification of the employees with the business objectives. The campaign is presented as part of a staff event with lectures and supporting program. Posters and banners are placed on all floors of DAB bank. All employees get a year calendar with the motives. In 2008 the campaign is continued by additional communicative devices and thus creates authenticity and sustainability.

send this URL per email
Alle mit * gekennzeichneten Felder müssen korrekt ausgefüllt sein.
subscribe to newsletter
salutation: *
Items marked with * must be correctly filed out.