Beissbarth

German Precision Engineering! A strong performance!

Beissbarth is one of the worlds market leaders in the business line „automotive diagnostics“. In other words that technology that is applied in garages, in big consumer testing laboratories and at car producers. Beissbarth is the Bosch group’s centre of competence for the two business lines brake testers and wheel alignment. Further fields are wheel balancers and tyre changers as well as AC service units. 

The intent of the brand development is to strongly showcase the company and its five business fields – with a visual language which accosts technicians and at the same time guarantees a high retentiveness. heller & partner develops a presence for Beissbarth which - based on the USPs of the Beissbath products – creates colourful visuals; one for each business field. All in all a photo spread that will stay in mind. 

Beissbarth presented its product range in Frankfurt at the automechanika 2008, the world’s largest fair for car technology and car diagnostics. The key visuals are the five product group motives which combine clearness with a strong announcement effect. 

This visual language is consequently used in the trade press, in marketing activities, in the product literature and in all dialogues with the target groups, distributors, OEMs and partners. 

A proof for the fact that a brand also functions in the B2B field. Beissbarth – measurably better!

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