Avery Zweckform

Avery Dennison Zweckform is the name of Europe’s market leader for all innovative products associated with the printer. Attractive products, top quality and competent service have enabled Avery Dennison Zweckform to build up a strong brand. The product portfolio ranges from labels, foils, papers down to time-management systems and form books.

The Avery Zweckform home line includes innovative products to be creatively self-made on the PC - e.g. business cards, invitation cards, T-shirt transfer foils, window pictures, the home photo set with imaging software, calendars and many more. The task is, to give these products a strong attention when presenting them at POS under a new brand roof. Thus setting new marketing standards.

On this purpose heller & partner developed the “home family” - the core target group, presented in a modern line of illustrations, while traversing different application situations. Daughter is moving into her new apartment, son equips his music band, mother is setting up grandmother's birthday party and the master is getting ready for his motorbike journey. All of them rely on home products by Avery Zweckform, which are, naturally, especially well designed. The result: the attention to the home products increased significantly within a short time.

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