14.02.2012

More than toys: Simba Dickie at the Toy Fair 2012

The International Toy Fair is the largest industry event and one of the biggest major business indicators. The Simba Dickie Group had a special novelty in range: The board game “Die Geissens”. And at the same time a classic that is a long-running for 40 years: the BIG BOBBY CAR.

06.02.2012

Construction Sector is still growing in 2012

According to the German Office of Statistics, the construction industry continued its upward trend. The Central Federation of the German Construction Industry showed an order increase of 3 %. Our customer HASIT explains, that many building permits have been issued for 2012. Therefore there were given many impulses for the coming fiscal year. The new catalogs with the full range of the HASIT-products of the company have been handed out during this year’s Sales Conference which was held under the slogan “HASIT Team Challenge 2012”.

26.01.2012

Munich to vote on the third runway on June 17

Can a third runway be built at Munich Airport? This is the central question that will be answered by Munich’s citizens on June 17 later this year. On this day, people eligible to vote will get the chance to go to the polls and decide on the enlargement of Munich's Airport. The referendum is taking place because Munich city is one of the three shareholders of Munich Airport and its approval is needed when it comes to decisions such as extensions and enlargements. Additionally, the local branch of the Green party, opposed to the entire plan, has initiated a petition for a referendum on their own. Opposing them, the ruling parties of SPD, CSU and FDP have progressively pushed for a referendum wanting to give all Munich citizens the chance to have their say on a central aspect of Munich’s economic and infrastructural future.

31.01.2012

Glamorous bestowal of Sky’s 3. Mira Award

A plenty of stars, emotions and happy winners – the 3. Mira Award had much to offer. The Sky-initiated award pays tribute to exceptional achievements within the German Pay-TV. Last Thursday the award was bestowed in front of 270 selected guests within a glamorous gala dinner at ewerk in Berlin. “Pay-TV has become the innovation platform for all program directors. Therefrom all viewers benefit day-to-day and twenty-four-seven. The Mira Award honors these achievements and that’s why it’s the Pay-TV event of the year”, says Gary Davey, Executive Vice President Programming Sky Germany.

01.02.2012

ADAC awards the "Yellow Angels 2012"

At the beginning of the year in a now eight-year tradition awards ADAC, the largest automobile club in Germany, at Munich “Allerheiligen-Hofkirche”, the most coveted award in the industry, the "Yellow Angel".

23.01.2012

Quality in each medium: the BMW Impulse ePaper

BMW Impulse is a medium with a very special claim: to approach BMW as a premium brand to those, who so far have been loyal to other automobile manufacturer. Hence the magazine presents high-class coverage, with emotional pictures and authentic adventure reports as well as an elaborated print-magazin – the feel of paper and collar already emphasizes the claim of the brand.

13.01.2012

Yo-Yo: it’s how young people play

Which toys appreciate the offspring mostly? What do youth like to play with? Which games do they buy by themselves? And how do they think about the specialist trade? This questions will be answered in the latest edition of the Yo-Yo previously the toy fair 2012 which is themed by “Toys4Teens”.

14.12.2011

Congratulations

The “virtuos” easily manages what many other membership magazines still struggle with: to broadly inform and playfully entertain readers both at the same time and still adhering to high journalistic standards. This well-documented success story all started in December 2008 with the first edition of the GEMA membership magazine being published. Since then, a lot has been refined with regards to content as well as appearance and publishing formats, the digital e-paper version of the magazine only being the tip of the iceberg. With the booklet, the GEMA stunningly manages both to inform its readers about the latest achievements of the German Society for Musical Performing Rights and Mechanical Reproduction Rights and to create even closer links with its subscribers and readers. It is heller & partner that cares for the editorial office, the design and the production of the “virtuos” magazine.

12.12.2011

In sign of anticipation – BMW emotion 4/2011

One wonderful present: Christmas is around the corner. Appropriately to the end of this year heller & partner sends out the BMW emotion. Our star: The new BMW 3 series. Since February the new generation of the most sold premium vehicle of the world can be admired and test-driven in all of the BMW subsidiaries. The cover story sets the new star with elaborate pictures in the matter of sportsmanship, elegance and comfort in perfect limelight.

13.12.2011

Top ratings for "Mein München"

A reader survey of "Mein München “ subscribers has clearly revealed: "Mein München" is a first class magazine with modern design, high quality photos and exciting stories from and about Munich. Following readers’ comments and ratings, the stunning mix of interviews, articles and practical tips makes the magazine a joyful reading experience and a reliable news source both at the same time.

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